Digital Marketing Specialist
salesEQUITY, a SaaS-based client engagement platform, is seeking a dynamic Digital Marketer who is passionate about strategizing and executing on all areas of digital marketing. The Digital Marketing Specialist is part of the salesEQUITY Marketing team, which oversees and executes all aspects of marketing within our organization.
What you’ll do:
Manage the day-to-day activities across search engines including campaign planning, implementation, performance review and optimization
Perform keyword research, review and editing of ad copy, review and analysis of performance metrics and optimization of campaigns across multiple channels (search, display and social ads)
Create and deliver easy-to-understand reports including key performance indicators and opportunities for improvement
Stay up-to-date with digital marketing trends and potential new channels and strategies, including: paid, SEO, content and email marketing.
Work with the rest of the marketing team to gather all campaign details, promotions and creative; ensure all campaigns go live in an accurate and timely manner
To succeed in this role, you’ll need:
2-3 years of marketing experience in a B2B environment
Strong knowledge of SEO best practices and execution. This includes on-page as well as offsite optimization techniques. Familiarity with how to extract relevant data from Google Analytics and various other tools as necessary.
Experience with planning, building and optimizing campaigns using HubSpot, AdWords and Facebook (HubSpot experience strongly recommended).
Demonstrate understanding of where, why and how to leverage search, display and retargeting/remarketing campaigns.
Comfortable with writing content
Willingness to wear many hats and try new things!