ABM is a Team Sport: Boston
Account-Based Marketing isn’t just a campaign or one-off initiative. It’s a full funnel strategy, which brings personalized marketing efforts straight to the doorsteps of the accounts most likely to buy from you.
However, there’s no “I” in ABM. To see lasting success, you’ll need to ensure collaboration across your cross-functional team. Whether you’re a Demand Generation, Content, Field, Customer or Operations marketer, we’ve got the training and tactics you need to transition your role to fit an ABM strategy.
On March 27th, we’ll explore how you can:
- Operationalize ABM across your entire Marketing team
- Run coordinated ABM “plays” and tactics
- Directly attribute your individual efforts to your bottom line
This workshop only comes around once, so don’t miss out! Learn from the pros and become an ABM all-star.
Thank you to our Sponsor