The Changing World of Sales Development in Account Based Marketing

Everbridge, 25 Corporate Drive, Fourth Floor, Burlington, MA

Friday, December 8, 2017 (8:00 AM - 10:00 AM)
Event Details

The line between marketing and sales is blurring - sales automation tools, data science, and the need for personalization are pushing the two organizations to meet in the middle. In order to drive effective Account-Based Marketing, alignment across the sales and marketing divide is key. How do they all work together? What’s different today than in the past?

Expect to walk away with: 
1. How to build a cross-functional ABM approach
2. What are the key processes and flows
3. Which metrics and KPIs you should measure
4. Challenges that may arise… and how to solve them

Moderator:
Greg Dunne, CEO, Mansfield Sales Partners

Panelists: 
Natasha Sekkat, former VP of Demand Generation, Click Software
Eileen Chow, Director of Demand Gen and Marketing Operations, Evergage
Jason Miller, Director of Sales Development, Salesforce Commerce Cloud

Thanks to our Community Sponsor

Additional Information
Event Contact:
Contact Organization:
Mass Technology Leadership Council
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