Product Marketing Peer Group: Product Launch Campaign Strategies

NetBrain Technologies Inc., 15 Network Drive, Burlington, MA 01803
Wednesday, June 20, 2018 (8:30 AM - 10:30 AM)
Event Details

A product launch is the first expression of your company’s innovation to the market. As Product Marketers we strive to do justice to the products our teams toil over, and to excite customers with the vast benefits they can attain by adopting our solution. With so much to think about and do for a launch, where do you prioritize your time? Come join product marketers from Carbon Black and NetBrain to talk about key considerations for your next product launch.

Expect to discuss:
- Product positioning and messaging
- Key launch collateral
- Lead generation and press initiatives
- Pricing and Sales enablement
- And wherever else the conversation takes us!

Speakers:
                         
            Ben Austin                                            Jason Baudreau
Product Marketing Manager                  Director of Product Marketing              
        Carbon Black                                                NetBrain

Additional Information
Event Contact:
Christine Nolan
Contact Organization:
MassTLC
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