Account Based Marketing Manager

Job Description:

Workhuman is seeking an experienced and passionate marketer, with a desire for architecting forward-thinking, modern, and disruptive campaigns, to fulfill an Account-based Marketing (ABM) Manager role.

You will be joining a rapidly growing, vibrant marketing acquisition team that is dedicated to developing world-class campaigns that have a direct impact on new business and company growth. 


  • Partner with the field and inside sales teams to develop territory and account-level marketing strategy designed to support and impact new meetings, generate pipeline, and accelerate the sales process.

  • Develop creative, customized programs to drive demand in key territories and strategic accounts, using a multi-channel, integrated marketing approach; including email, direct mail, display, social, and in-person or virtual events.

  • Coordinate with marketing operations to support sales regions in optimizing target accounts within territories based on market data.

  • Select, plan and manage participation in regional internal and externally hosted events.

  • Gather intelligence on target accounts, including account profiles, relevant business needs and new contacts, and use information to prioritize and design ABM campaigns.

  • Provide communication, training and support for the effective launch of marketing programs to the strategic client directors and leadership teams, communicating results regularly.

  • Track and analyze the effectiveness of marketing programs utilizing marketing technology systems and tools.

  • Strategize with digital marketing, social media, content, product marketing and external partners to develop disruptive and relevant campaign content.

  • Manage a quarterly account-based marketing budget.

  • Lead special projects on behalf of team, as needed.

Skills and Experience

  • 5+ years of enterprise software industry marketing experience, primarily in an Account Based or Field Marketing role.

  • Demonstrated ability to build highly effective working relationships across all teams.

  • Proven success in collaborating with account teams to develop and execute programs that had a quantifiable impact on business growth.

  • Proficient with CRM (Salesforce) and marketing automation (Marketo).  Experience with digital marketing tools (LinkedIn, Google Analytics, 6Sense), Outreach, Drift and other ABM platforms a plus.

  • Demonstrated ability to work in a dynamic, fast-paced, team environment.

  • Must be high energy, passionate and have a positive “can do” attitude.

  • Ability to manage multiple projects, with a keen attention to details.

  • Strong communication skills.

  • Metrics focused and detail oriented.

  • Strong sense of accountability and ownership.

  • Bachelor's Degree with a Marketing or Business focus preferred.

The Company:

Workhuman® is the world’s fastest-growing integrated Social Recognition® and continuous performance management platform. Our human applications are shaping the future of work by helping organizations connect culture to shared purpose. With a consistent stream of gratitude fueling unparalleled, provocative workplace data and human insights, Workhuman® Cloud is a critical software engine for global companies seeking to motivate and empower their people to do the best work of their lives. Workhuman® (formerly known as Globoforce) was founded in 1999 and is co-headquartered in Framingham, Mass., and Dublin, Ireland.

Did you know: 

  • We are #1 Great Place to Work in Ireland for the 2019 medium-sized workplace category and have been named one of the 2018 Top Places to Work in Massachusetts by the Boston Globe. 

  • Workhuman® is used by 4.5 million employees across 160 countries. 

  • Our core values are; Respect, Determination, Innovation and Imagination.

Perks & Benefits for our Happy Healthy Humans:

  • Comprehensive Health Plans 

  • Fully paid parental leave (12-week maternity/4-week paternity) effective day 1

  • Peer-to-peer recognition program 

  • 401(k)

  • Tuition Reimbursement 

  • Commuter bus from downtown Boston

  • On-site fitness center

  • Wellness rewards and reimbursements

  • Fully stocked kitchen (cold brew on tap - snacks and coffee machines as far as the eye can see…) 

  •  Regular celebrations for employees, families and special guests

At Workhuman, we love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity. 

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

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Additional Info

Job Type : Full-Time

Education Level : ""

Experience Level : ""

Job Function : Marketing

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