The analyst relations leader must be a strategist and an orchestrator, ensuring all relevant internal (executives, stakeholders and so on) and external (industry analysts) collaborate on and execute in alignment with the analyst relations strategy, as well as internal and external initiatives, as appropriate. As such, the role will have primary and, in certain instances, shared responsibilities to:
Build and oversee the end-to-end execution of the analyst relations strategy, and corresponding programs and initiatives.
Serve as the liaison between industry analysts and the company while maintaining professional decorum, attention to detail, timeliness, and mutually and strategically beneficial engagements.
Foster and strengthen relationships with primary, secondary and tertiary analysts to ensure well-rounded engagement, feedback and, ultimately, well-rounded outcomes.
Develop and deploy analyst relations best practices for program elements, such as inquiry, briefing, events and evaluations, and sharing insights, trends and research.
Manage analyst relations operations — specifically, third-party resources such as budget, contracts and tools, in addition to defining, measuring and reporting on metrics/outcomes.
Set expectations, based on executive, stakeholder and corporate goals, on what analyst relations can achieve with the resources at hand.
Identify and develop spokespeople, including executives and subject matter experts, to ensure fluid and deliberate messages are shared and best practices are deployed.
Collaborate cross-functionally with internal teams to drive outbound engagement and inbound insights in alignment with corporate and analyst relations objectives.
Define a communications cadence and feedback loop to ensure the dissemination of analyst insight from engagements and research is shared with the right stakeholders at the right time.
Must be able to moderate executive-level communications to ensure a focused and valuable interaction with clear next steps.
Must be able to listen keenly, to both validate existing hypotheses and uncover new insights.
Must be able to distill complex topics into actionable feedback.
Must be able to determine when to probe for additional information.
Must be able to deliver clear, compelling and articulate-written and verbal communications.
Must be able to command and sustain attention, and be, ideally, a natural, authentic storyteller and entertainer.
Strategic prioritization, including project and resource planning and management.
Ability to identify signals through noise and take the best next action.
Ability to analyze and interpret disparate datasets to derive insights.
Intuition to challenge conclusions based solely on data patterns.
Willingness to change direction based on results illustrated through data.
Must be open to experimenting with new approaches, testing the hypothesis and establishing key performance. indicators (KPIs) that can help determine effectiveness.
A strong understanding of the technology landscape.
Ability to learn and articulate the company’s approach to a technology and/or service and its place in the ecosystem.
Ability to deliver business cases and points of validation.
Balance strategic and creative thinking with tactical and detailed execution.
10+ years of B2B technology experience
5-7 years in marketing, strategy or communications roles in enterprise technology and/or service providers
3+ years of experience in analyst relations preferred
Ability to provide examples of analyst relations programs, its objectives, strategic programs/initiatives and outcomes from prior roles in enterprise technology or service providers, with the corresponding impact on the business.
Ability to provide examples of exceptional reputation among the analyst community, existing relationships with firms and analysts.
Ability to articulate and provide examples of understanding research and advisory firm processes, in addition to showcasing your ability to negotiate contracts and providing maximum value with analyst relations budget.
Workhuman® is the world’s fastest-growing integrated Social Recognition® and continuous performance management platform. Our human applications are shaping the future of work by helping organizations connect culture to shared purpose. With a consistent stream of gratitude fueling unparalleled, provocative workplace data and human insights, Workhuman® Cloud is a critical software engine for global companies seeking to motivate and empower their people to do the best work of their lives. Workhuman® (formerly known as Globoforce) was founded in 1999 and is co-headquartered in Framingham, Mass., and Dublin, Ireland.
Did you know:
We are #1 Great Place to Work in Ireland for the 2019 medium-sized workplace category and have been named one of the 2018 Top Places to Work in Massachusetts by the Boston Globe.
Workhuman® is used by 4.5 million employees across 160 countries.
Our core values are; Respect, Determination, Innovation and Imagination.
Perks & Benefits for our Happy Healthy Humans:
Comprehensive Health Plans
Fully paid parental leave (12-week maternity/4-week paternity) effective day 1
Peer-to-peer recognition program
Commuter bus from downtown Boston
On-site fitness center
Wellness rewards and reimbursements
Fully stocked kitchen (cold brew on tap - snacks and coffee machines as far as the eye can see…)
Regular celebrations for employees, families and special guests
At Workhuman, we love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.