Event Marketing Manager

Job Description:

Workhuman is changing the way the world is thinking about rewards and recognition. We are redefining what social recognition means in the workplace and beyond. Workhuman seeks an Event Specialist to support our customer marketing efforts. This person will work with our events team to provide a memorable experience at our tradeshows.

The Opportunity:

The Event Marketing Manager will participate in the strategy, development and execution of Workhuman growing portfolio of external events – including customer forums, regional events, and our in-house conference – with a focus on attendee experience, business impact and ROI.

This position will have end-to-end responsibility for event programs and participate with other team members on our marquis event Workhuman Live. 

The ideal candidate should have the ability to see the big picture while simultaneously maintaining an astute attention to detail and the ability to execute with excellence. In addition to extensive event marketing experience, this position requires excellent project management and strong communication and organizational skills.


  • Work closely with internal stakeholders to define and understand each event’s unique goals and objectives.

  • Support the overall strategic event plan, themes and experience.

  • Collaborate with key stakeholders across company.

  • Define event metrics and performance targets and connect to business results.

  • Determine fiscal requirements and preparation of budgetary recommendations, manage budget.

  • Coordinate with internal marketing team to secure event creative and content, including marketing assets, web and multimedia content.

  • Manage event marketing agency, vendor partners, and all associated roles in Workhuman, as needed.


  • 5-7 years of events or programs marketing.

  • Experience in digital and hybrid event development.

  • Experience managing site/vendor selection, RFP creation and management and site inspections.

  • Experience with housing, registration and other event management platforms and apps.

  • Working understanding of registration and housing for large and intimate conferences, experience with agency partners and event business vendors. 

  • Knowledge of Marketo and Salesforce a plus.

  • Strong project management and organizational skills.

  • Excellent post-event reporting and analytics skills.

  • Ability to think creatively and deliver a “WOW” event experience.

  • Demonstrated ability to align strategies with tactics and manage/orchestrate team resources to a timeline/deadline.

  • Demonstrated expert understanding of space and ability to translate needs into specs.

  • Independently plan, execute and manage all aspects of conferences, and other events including av, F & B, room blocks, BEOs, etc.    

  • Basic familiarity of production best practices, speaker management and formatting for optimal content experiences.

  • Ability to brainstorm and deliver experience programming for small and large events.

  • Excellent verbal and written communication skills.

  • Strong leadership and management skills.

  • Exceptional program and budget management, negotiation, and organizational skills.

  • Ability to accurately manage multiple long-term multi-stage projects in a time sensitive environment, on time and on budget.

  • Experience in contract negotiation.

  • Proven track record of event planning.

  • Knowledge of Marketo and Salesforce a plus.

  • Ability to work cross-functionally to reach common project goals.

  • Travel required.

  • BA/BS degree or higher preferred.

The Company:

Workhuman® is the world’s fastest-growing integrated Social Recognition® and continuous performance management platform. Our human applications are shaping the future of work by helping organizations connect culture to shared purpose. With a consistent stream of gratitude fueling unparalleled, provocative workplace data and human insights, Workhuman® Cloud is a critical software engine for global companies seeking to motivate and empower their people to do the best work of their lives. Workhuman® (formerly known as Globoforce) was founded in 1999 and is co-headquartered in Framingham, Mass., and Dublin, Ireland.

Did you know: 

  • We are #1 Great Place to Work in Ireland for the 2019 medium-sized workplace category and have been named one of the 2018 Top Places to Work in Massachusetts by the Boston Globe. 

  • Workhuman® is used by 4.5 million employees across 160 countries. 

  • Our core values are; Respect, Determination, Innovation and Imagination.

Perks & Benefits for our Happy Healthy Humans:

  • Comprehensive Health Plans 

  • Fully paid parental leave (12-week maternity/4-week paternity) effective day 1

  • Peer-to-peer recognition program 

  • 401(k)

  • Tuition Reimbursement 

  • Commuter bus from downtown Boston

  • On-site fitness center

  • Wellness rewards and reimbursements

  • Fully stocked kitchen (cold brew on tap - snacks and coffee machines as far as the eye can see…) 

  •  Regular celebrations for employees, families and special guests

At Workhuman, we love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity. 

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Apply Today

Additional Info

Job Type : Full-Time

Education Level : ""

Experience Level : ""

Job Function : Marketing

Apply at: : https://workhuman.wd1.myworkdayjobs.com/en-US/WorkhumanCareers/job/Workhuman-USA--HQ-1/Event-Marketing-Manager_R647

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