Do you have a passion for demand generation? A desire for creating disruptive and modern campaigns? Enjoy working with cross-functional teams to develop world-class campaigns that rise above the noise? Looking to be part of work that is fulfilling, contributes to business results all while inspiring future and existing customers? Have excellent project management skills and a strong ability to multi-task? You could be the next amazing human we are looking for to join our vibrant marketing programs team!
The Marketing Programs Manager will plan, forecast, execute, and measure Workhuman’s demand generation campaigns. In this role, you will develop and manage an ongoing cadence of campaigns aimed at our target audience that generate MQLs, create opportunities, and influence existing deals. Working cross-functionally with the entire marketing team, you will collaborate on the development of segmented email campaigns, multi-touch nurture campaigns, and direct response digital marketing. To be successful in this role, you will need to be able to think strategically, while also executing diligently to maximize the impact of each campaign.
Main duties and responsibilities:
Develop and execute ongoing demand generation campaigns to drive MQLs, meetings, opportunities, and closed/won deals.
Execute a multi-channel marketing plan that includes email, nurture, paid social, display, 3rd party publication placements, content syndication and sales enablement tools.
Manage monthly webinar program; collaborate with the content team to develop strategic topics, manage all logistics, provide feedback on content outlines and presentations, prep speakers, and execute promotional plans that drive registration and attendance.
Collaborate closely with internal teams like marketing operations, digital marketing, content, creative and product marketing to build and support execution of the strategy.
Actively monitor, analyze, and communicate campaign performance and insights in order to continually refine programs for optimal ROI.
Communicate consistently and effectively with Sales and other internal stakeholders on upcoming campaigns, status on current campaigns, and results on completed campaigns.
Required skills and experience:
5+ years of marketing experience in a demand generation capacity, planning and executing campaigns.
Bachelor’s degree preferred.
Experience marketing within a B2B, enterprise-level sales environment.
Strong track record of quantifiably driving new customer acquisition and building pipeline.
Proficient skills in leveraging marketing technology, including CRM (Salesforce), marketing automation (Marketo), 6Sense, Drift, Sendoso, and Allocadia.
Experience with planning and execution of digital campaigns including webinars, 3rd party publication placements, paid social media, display, and email.
Results-oriented, with a strong focus on analyzing marketing campaign performance and uncovering actionable insights from the data.
Strong ability to multi-task and prioritize initiatives in alignment with the team.
Exceptional project management skills with preference for candidates experienced with Workfront, Basecamp, or similar project management tools.
Proficient in Excel and PowerPoint.
Workhuman® is the world’s fastest-growing integrated Social Recognition® and continuous performance management platform. Our human applications are shaping the future of work by helping organizations connect culture to shared purpose. With a consistent stream of gratitude fueling unparalleled, provocative workplace data and human insights, Workhuman® Cloud is a critical software engine for global companies seeking to motivate and empower their people to do the best work of their lives. Workhuman® (formerly known as Globoforce) was founded in 1999 and is co-headquartered in Framingham, Mass., and Dublin, Ireland.
Did you know:
We are #1 Great Place to Work in Ireland for the 2019 medium-sized workplace category and have been named one of the 2018 Top Places to Work in Massachusetts by the Boston Globe.
Workhuman® is used by 4.5 million employees across 160 countries.
Our core values are; Respect, Determination, Innovation and Imagination.
Perks & Benefits for our Happy Healthy Humans:
Comprehensive Health Plans
Fully paid parental leave (12-week maternity/4-week paternity) effective day 1
Peer-to-peer recognition program
Commuter bus from downtown Boston
On-site fitness center
Wellness rewards and reimbursements
Fully stocked kitchen (cold brew on tap - snacks and coffee machines as far as the eye can see…)
Regular celebrations for employees, families and special guests
At Workhuman, we love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.