As the Paid Media Manager, you will lead the execution and optimization of Workhuman advertising campaigns. Specific channels under direct management are paid social media and paid search. There is also an opportunity to collaborate closely with other team members who manage other digital and traditional advertising channels. You will partner with external media agencies, media vendor partners, and internal organic social & SEO teams to drive performance to maximize KPIs in support of Workhuman marketing objectives.
Candidates who would be successful in this role are described as having a passion for media activation, operational excellence, driving results, and communicating performance. You have strong first-hand knowledge of digital marketing measurement and methods of attributing the success of online and offline media channels. Where there are bold new opportunities to enable automation, sophisticated account-based marketing, and other new AdTech solutions at scale, you are eager to activate. Moreover, you are a strong digital marketing subject matter expert, intellectually curious, and believe in modern B2B advertising.
Main Duties & Responsibilities:
Develop media strategy to activate annual budgets in support of the Workhuman brand, customer acquisition & retention, event marketing, and other company initiatives.
Decide on the best mix of budget allocation, targeting, and ad formats between advertising partners.
Lead day-to-day oversight of media campaign status, optimizations, and execution.
Direct and manage external media agency team who activates paid advertising.
Collaborate with the marketing operations and analytics teams to receive and interpret results.
Deliver regular, timely, and insightful reporting to campaign owners internally.
Work closely with internal and external creative teams to inform and advocate for best-in-class creative.
Drive media partners forward on transparency, product development, and securing alpha/beta test inclusions.
Build long-term testing and strategy roadmaps by channel.
Required Skills and Experience:
A Bachelors and/or Master's degree in Marketing, Communications, Economics, Finance, Mathematics, or related field preferred.
Minimum 5 years of marketing experience within digital marketing, especially for paid social and paid search advertising for multimillion-dollar annual budgets.
Experience managing media agency teams (or at an agency), B2B advertising, or lead generation required.
Expertise in data analysis, especially distinguishing meaningful insights and trends vs white noise.
Technical and strategic knowledge of programmatic media buying as well as the opportunities and challenges in the industry.
Proficiency in advertising on social media platforms such as LinkedIn, Facebook/Instagram, and Twitter as well as paid search platforms for Google and Bing.
Strong knowledge of marketing technologies & tools (web analytics, tag management, attribution, marketing automation, etc.)
Superior organizational and problem-solving skills. Ability to draw conclusions and act based on data.
Self-starter with high degree of motivation, ability to meet deadlines and to manage multiple projects.
Demonstrated leadership traits of emotional intelligence, motivating external talent, and persuading others.
Excellent group presentation skills: public speaking ability, development of effective visual aids, and packaging via storytelling.
Ability to prioritize, work cooperatively and collaborate with cross-functional teams in an high-growth environment.
Workhuman® is the world’s fastest-growing integrated Social Recognition® and continuous performance management platform. Our human applications are shaping the future of work by helping organizations connect culture to shared purpose. With a consistent stream of gratitude fueling unparalleled, provocative workplace data and human insights, Workhuman® Cloud is a critical software engine for global companies seeking to motivate and empower their people to do the best work of their lives. Workhuman® (formerly known as Globoforce) was founded in 1999 and is co-headquartered in Framingham, Mass., and Dublin, Ireland.
Did you know:
We are #1 Great Place to Work in Ireland for the 2019 medium-sized workplace category and have been named one of the 2018 Top Places to Work in Massachusetts by the Boston Globe.
Workhuman® is used by 4.5 million employees across 160 countries.
Our core values are; Respect, Determination, Innovation and Imagination.
Perks & Benefits for our Happy Healthy Humans:
Comprehensive Health Plans
Fully paid parental leave (12-week maternity/4-week paternity) effective day 1
Peer-to-peer recognition program
Commuter bus from downtown Boston
On-site fitness center
Wellness rewards and reimbursements
Fully stocked kitchen (cold brew on tap - snacks and coffee machines as far as the eye can see…)
Regular celebrations for employees, families and special guests
At Workhuman, we love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Job Type : Full-Time
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Apply at: : https://workhuman.wd1.myworkdayjobs.com/en-US/WorkhumanCareers/job/Workhuman-USA--HQ-1/Paid-Media-Manager_R496