Product Marketing Manager
Our Mission – Securing the software that powers your world. At Veracode, we are focused on that mission every day. Veracode is recognized as a premier provider of SaaS-based application security solutions, transforming the way companies secure applications in today’s software driven world. We provide our customers with a solid foundation on which to build security into their modern agile development processes.
Veracode is looking for an experienced Principal Product Marketing Manager to work cross-functionally, marketing to both software developers and security professionals. You will be responsible not only for our product portfolio but you will also manage product launches and customer marketing programs. You will become the subject matter expert for core product and industry topics.
We are looking for someone who analyzes what needs to be done and does it, is comfortable working cross-functionally, can assess the needs of the business, make data-driven decisions, prioritize needs based on impact, and deliver value back to the business. The right candidate will have experience working with Product Management, Demand Generation, Content Marketing, Field Marketing, Channel Marketing, Sales Enablement, Sales Operations, and Services to deliver high value impact to the business.
Developer / DevOps Expertise: Developers and DevOps Engineers are playing a vital role in the buying process of our solutions. You will represent their perspective with the product marketing team, in the company, and in the market.
Cross-Functional Partnership: As the go-between for various departments, you will often be translating between needs and requirements from one group to the other.
Go-To-Market Strategy: Your job is to have a pulse on the market and buyers, understanding where they are today and where they are moving. You will help form our GTM strategy, influence our roadmap, and fuel the direction of our business.
Product Launches: Because we release new functionality several times a week, you will have to make decisions on what launches are the most important to announce to the market, which will drive the most revenue to the business, and make trade-offs with other products.
Buyer-Centric Messaging: We start with the needs of our buyers, and map our products to those needs. You will be constantly in front of customers, ensuring that we understand their needs, that they are up to date, and that our messaging maps to those needs.
Sales Enablement: You will develop and deliver content to enable the sales and services organization in partnership with our enablement team.
Market-Facing Presence: You will work at both the strategic and tactical level to champion bold, creative ideas. You will contribute to blogs, webinars, and speaking engagements. Expect travel up to 10-15% of the year.
9+ Years of Experience in Product Marketing.
Desired Experience in:
- Cloud computing or cloud services product marketing
- Ability to grow sales, build new mechanisms, and solve customer problems by partnering across organizations
- Demonstrated ability in launching and growing innovative technology products
- Crafting buyer-centric messaging
- Driving consensus and ability to articulate recommendations to senior executives
- Software development or marketing to developers
If you have a background in one of these areas, please step to the front of the line:
- Modern software development practices (Agile, DevOps, CI/CD)
- Information Security
- Cloud and SaaS solutions
Job Type : Full-Time
Education Level : Bachelors Degree
Experience Level : Mid to Senior Level
Job Function : Marketing
Apply at: : https://grnh.se/5e5df5892us