Senior Marketing Automation Specialist

Job Description:

Workhuman is currently looking for a Senior Marketing Automation Specialist to join our team. You will play an integral role in email marketing, global campaigns and customer/prospect outreach activities. Partnering with internal marketing teams, you’ll develop and code emails and landing pages with a keen eye on bringing our creative designs to life.  You will be one of the company’s marketing automation “Super Users”, maintaining, evolving and driving best practices.


  • Create, manage, Q&A, and execute marketing campaigns. Coordinate elements from multiple teams to execute on deliverables for marketing campaigns and projects.

  • Create and execute emails, website landing pages and forms in our Marketing Automation platform (Marketo) using HTML and CSS.

  • Work in close collaboration with our Creative team to ensure designs are closely adhered to, with strong attention to detail, design specs and “fit & finish”.

  • Manage lead lists and reports.

  • Assist marketers in making data driven decisions using reporting and analytics to improve and report on campaign performance.

  • Regularly perform database maintenance.

  • Track campaign metrics.

  • Create data segmentation filters, groups, and distribution lists for campaigns, lead scoring, and nurture programs for prospect segmentations that will minimize lead fatigue and opt-outs.

Role Qualifications & Desires:

  • Positive attitude and energy.

  • Bachelor’s degree preferred.

  • Excellent communication skills, both written and oral.

  • 3+ years of experience in Marketing or Marketing Systems.

  • Proficient or progressing skill in HTML and CSS.

  • Experience with Marketo a plus.

  • Experience translating creative concepts into executable email templates.

  • Keen eye for upholding brand standards across various platforms.

  • Strong understanding of marketing processes including campaign execution, Q&A testing, and conversion measurement.

  • Creative problem-solving skills – organized, agile, and focused on results.

  • Ability to work independently as a self-starter.

  • Great attention to detail and collaboration skills.

The Company:

Workhuman® is the world’s fastest-growing integrated Social Recognition® and continuous performance management platform. Our human applications are shaping the future of work by helping organizations connect culture to shared purpose. With a consistent stream of gratitude fueling unparalleled, provocative workplace data and human insights, Workhuman® Cloud is a critical software engine for global companies seeking to motivate and empower their people to do the best work of their lives. Workhuman® (formerly known as Globoforce) was founded in 1999 and is co-headquartered in Framingham, Mass., and Dublin, Ireland.

Did you know: 

  • We are #1 Great Place to Work in Ireland for the 2019 medium-sized workplace category and have been named one of the 2018 Top Places to Work in Massachusetts by the Boston Globe 

  • Workhuman® is used by 4.5 million employees across 160 countries. 

  • Our core values are; Respect, Determination, Innovation and Imagination

Perks & Benefits for our Happy Healthy Humans:

  • Comprehensive Health Plans 

  • Fully paid parental leave (12-week maternity/4-week paternity) effective day 1

  • Peer-to-peer recognition program 

  • 401(k)

  • Tuition Reimbursement 

  • Commuter bus from downtown Boston

  • On-site fitness center

  • Wellness rewards and reimbursements

  • Fully stocked kitchen (cold brew on tap - snacks and coffee machines as far as the eye can see…) 

  •  Regular celebrations for employees, families and special guests

At Workhuman, we love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity. 

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Apply Today

Additional Info

Job Type : Full-Time

Education Level : ""

Experience Level : ""

Job Function : Marketing

Apply at: :

Powered By GrowthZone