Senior Product Marketing Specialist
We’re Progress – we offer the best platform for building and deploying tomorrow’s applications quickly and easily. We are bold, forward-thinking innovators who build things that work and care about our customers. We invent and reinvent every day, work together as one, value and respect each other and cheer our wins. Join us as a Senior Product Marketing Specialist in our Morrisville NC or Bedford MA offices.
You’ll be a valued member of the data connectivity product team to help define the WHO, the WHY and the HOW of these products acting as the voice of the market, the partner and customer. You’ll team with product management, R&D, demand generation and Sales to execute a winning GTM strategy selling to enterprise organizations and establishing and supporting OEM partnerships.
WHAT YOU’LL DO IN THIS ROLE:
GTM Project Management: Manage the cross-functional execution of the overall business GTM for data connectivity solutions, working with key teams to set, monitor and achieve financial and market share objectives.
This includes market segmentation, persona definition, channel strategy, demand gen strategy, pricing promotions, and other standard GTM initiatives.
Messaging & Positioning: Support the creation of differentiated product positioning and messaging, value props, use cases, and associated content to be leveraged globally by sales, marketing and partners.
Digital Strategy: Track, measure and drive organic and paid web traffic for increased optimization.
Product launch: Define and drive cross-functional launch for new multiple product releases throughout the year
Case Study Delivery; Own the prioritization and delivery of most compelling case studies globally that support key sales plays by interacting closely with Sales and Customer Success.
Enablement: Be a data connectivity solutions subject matter expert, helping to develop and deliver sales playbooks, sales decks, tools, and materials for the global sales teams
Event Support: Support events team in execution of key tradeshows and conferences throughout the year including defining messaging, signage, promotions, speaking ops, staffing and more
TO BE SUCCESSFUL IN THIS ROLE, WE NEED SOMEONE WHO HAS:
- Experience in product marketing
- Experience in database, cloud and analytics technology
- Willingness to travel globally 25%
- BS or BA in IT, communications, or tech-centric degrees ideal
- MBA a plus but not required
- Strong writing and verbal communication skills with high comfort level speaking on webinars and conferences
- Demonstrated history of creating effective content to support buyers’ journey and funnel conversion
- Demonstrated history of ability to refine content to support sales enablement effectiveness
- Collaborative, results-driven, self-starter and willingness to roll up sleeves to get the job done
- Self-motivated, inquisitive about the market and emerging trends and an ability to carefully listen to and act on customer feedback
Here at Progress, we truly care about your employee experience. It is important to us for our employees to balance their work and home life, obtain viable options for their health and wellness, grow their career, and plan for financial success.
The Progress benefits package is designed to recognize the diverse needs of our work force. We offer a variety of benefits for your health care needs, including four medical plans that meet any need or budget. Take advantage of our financial benefits, including an Employee Stock Purchasing Plan and a 401(k) with a company match! In addition to a variety of options to continue your career growth, Progress offers a generous Tuition Reimbursement program.
Progress provides flexibility to our employees through Flexible Vacation Time, Flexible Hours, and telecommuting options. Take time to bond with your newest family addition through our Parental Leave options. Or celebrate you by enjoying a birthday holiday! You can even give back to the community through our community service time off.
Progress is proud to be an Equal Opportunity Employer!