Sr. Product Marketing Manager

Job Description:

Workhuman is seeking a Sr. Product Marketing Manager to join our growing Product Marketing team. In this highly cross-functional role, the Product Marketing Manager will become the voice of Workhuman' Cloud’s products and solutions, working across product, marketing, sales, enablement, and customer success to drive go-to-market success and end-user adoption. The Product Marketing Manager will be the expert in our solutions, our roadmap, our buyers, and the competition. The ideal candidate is data driven, outcome-focused, naturally curious, and has the ability to work collaboratively across functions.


  • Creating the messaging & positioning for your assigned solution(s) and communicating its value proposition and competitive differentiation to customer-facing teams including sales, customer success, and marketing.

  • Leading the GTM activities for new products and features for assigned solution(s), from release marketing to tier 1 launches.

  • Working closely with the product team, both to understand the strategic direction of product and to contribute to setting that direction.

  • Partnering with sales and customer success leadership to ensure that customer-facing teams are experts on our products, their value and use cases.

  • Contributing to a variety of product content types – demo videos, presentations, FAQs, and more to fuel sales and marketing success.

  • In general, serve as the internal champion of your assigned solutions.


  • 7+ years of product marketing experience, preferably in a SaaS environment.

  • Exceptional storytelling skills.

  • Experience leading cross-functional teams to drive business outcomes.

  • Has managed successful release communication programs, driving the adoption of new features, including human engagement strategies.

  • Strong interpersonal skills, ability to test and learn, and be results-oriented.

  • Ability to expanding beyond task-level thinking to see the big picture and connection points between messages, teams, and processes.

The Company:

Workhuman® is the world’s fastest-growing integrated Social Recognition® and continuous performance management platform. Our human applications are shaping the future of work by helping organizations connect culture to shared purpose. With a consistent stream of gratitude fueling unparalleled, provocative workplace data and human insights, Workhuman® Cloud is a critical software engine for global companies seeking to motivate and empower their people to do the best work of their lives. Workhuman® (formerly known as Globoforce) was founded in 1999 and is co-headquartered in Framingham, Mass., and Dublin, Ireland.

Did you know: 

  • We are #1 Great Place to Work in Ireland for the 2019 medium-sized workplace category and have been named one of the 2018 Top Places to Work in Massachusetts by the Boston Globe. 

  • Workhuman® is used by 4.5 million employees across 160 countries. 

  • Our core values are; Respect, Determination, Innovation and Imagination.

Perks & Benefits for our Happy Healthy Humans:

  • Comprehensive Health Plans 

  • Fully paid parental leave (12-week maternity/4-week paternity) effective day 1

  • Peer-to-peer recognition program 

  • 401(k)

  • Tuition Reimbursement 

  • Commuter bus from downtown Boston

  • On-site fitness center

  • Wellness rewards and reimbursements

  • Fully stocked kitchen (cold brew on tap - snacks and coffee machines as far as the eye can see…) 

  • Regular celebrations for employees, families and special guests

At Workhuman, we love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity. 

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

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Additional Info

Job Type : Full-Time

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