Boston Expert ABM Certification

Friday, November 16, 2018 (9:00 AM - 6:30 PM) (EST)

Description

Are you ready to take your ABM knowledge to ‘Expert’ level? 

Demandbase is excited to offer their newest ABM course to expand your knowledge and skills. Designed for Marketing and Sales professionals who are looking to improve their ABM performance and scale their efforts. You won't want to miss it! 

This full-day course will give you the confidence to solve the most complex ABM problems — even if you’ve been doing ABM for years. You’ll learn about:

  • Leveraging a blended ABM strategy: 1:1, 1:Few, 1:Many
  • Going beyond Demand Generation – ABM for pipeline acceleration, as well as customer upsell and retention
  • Organizing and aligning your Marketing team for ABM

You’ll close the day with a hands-on ABM case study in the afternoon, full of networking and problem solving with other ABM-minded marketing professionals.  Your ticket covers the cost of all workshop content, training materials, breakfast, lunch, happy hour and ample time for networking.

MassTLC Members: Register with code MASSTLCABM that offers 50% off.

Friday, November 16, 2018 (9:00 AM - 6:30 PM) (EST)
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