CMO Peer Group: Content Marketing Framework
Friday, March 16, 2018 (8:00 AM - 10:00 AM) (EDT)
Content Marketing - Love it or hate it ... it has to be done right.
Creating the Content Marketing Framework that is right for you and your organization can be more complex than you think. So many factors need to be taken into account: maturity of your team, maturity of your organization, buy in from the top, organizational design, what framework to use…… and the list goes on. In this CMO/VP of Marketing peer group session we will have a robust discussion on how to approach one of the more elusive aspects of marketing. The goal will be for us to walk out of the discussion with a sense as to how to begin or optimize your approach to content marketing….and know you have a support group for future contemplations.
Our facilitator: Alex Bender, SVP of Marketing, Mimecast
Note: This meeting is for CMOs and VPs of Marketing of technology companies only. Apologies for those that would like to attend but do not meet these qualifications. Contact firstname.lastname@example.org to learn about other opportunities to engage with the sales and marketing community.
Thank you to our Community Sponsors