Data-Driven Growth Forum 2021

Thursday, May 13, 2021 (9:00 AM - 2:30 PM) (EDT)

Description

Data-driven growth is about leveraging assets, building a strategy with practical applications, and how to extract value. Along with KPMG, you’ll hear from industry leaders who have harnessed the power of their data and are making it work for them with AI, machine learning, and low code applications, all of which aren’t just for data scientists anymore.

Join us and learn how to apply these tools and techniques to your core business processes and enhance your growth potential.

Sessions:

 9:00 AM–10:00 AM  
Turning back time and adding structure to unstructured data for new insightss
Unstructured data is not organized into neat, pre-defined categories making it difficult to get a handle on—or derive insight from. We’re going to discuss options for turning unstructured data into structured data, allowing analysis to be performed and insights to be gleaned. This session discusses KPMG’s CLEAR framework to Classify, Extract, Analyze, and Review data using automated processes, that lower costs while providing full confidence in the extracted data to provide you with better insights and analytics into what was once a sea of inaccessible information.
  
10:30 AM-11:30 AM
Low code, no code, and the low barrier to entry for automation today
Automating workflows sounds daunting, expensive, and time-consuming, even if the reward at the end is great. Many enterprises just don’t have the time or resources to dedicate to updating their processes, especially if it means hiring developers to learn the business and then find the best way to streamline it with new technologies. Low-code and no-code have introduced a way to let your existing team automate and build practical apps to increase productivity, retention, and provide better insights. This session covers what low-code and no-code platforms are, the skill-sets needed to work with them, low-hanging automatable fruit, and how enterprises are diving in.
  
12:00 PM – 1:00 PM
Advanced decision making with smarter/better/faster intelligence
Speed-to-close, or speed in general, is what most businesses are looking for but without sacrificing having the right information before making a decision. The last decade has introduced two big changes; first, if you miss the right opportunity you can lose billions of dollars in potential gains, and second, there is now a wealth of data science, algorithms, and data sets that have allowed decision-makers to use more than just spreadsheets as a gut-check to make deals. This discussion brings together tech with the people entrusted with making the right calls as we wade through how data lakes and data streams are influencing their roles.
  
1:30 PM – 2:30 PM
CMO Fireside Chat – Data, privacy, growth, and the line of knowing too much
As growth leaders, be it sales, operations, marketing, or strategy, data is fuel and it powers our decision-making and fills the funnels with potential. We used to take a great product and then find the best way to tell the world about it through the channels we had access to or could afford, all of which told us about the number of subscribers, viewers, listens, or foot traffic. Today, we have access to data so vast that we meet new startups every day that want to help us digest it, and data that is so specific that if our great products have a target market of even just 10 buyers, we can identify what those people eat for breakfast and wear on their feet. How does the modern CMO make sense of it all? Find out in this session.

Speakers

  • Semion Bezrukov, Director, Data Science & Ai, KPMG LLP 
  • Adam Grossman, Executive Vice President / Chief Marketing Officer, Boston Red Sox & Fenway Sports Management 
  • Darren Herman, Operating Partner, Private Equity, Bain Capital 
  • Peter Irwin, Managing Director, Digital Lighthouse, KPMG LLP 
  • Maryam King, Director, Deal Advisory Services, KPMG LLP 
  • Theresa McLaughlin, Global Chief Marketing Officer, State Street 
  • Carol Meyers, Venture Partner, Glasswing Ventures
  • Nathan Saegesser, Principal, Advisory, Deal Advisory Strategy, KPMG LLP 

Continuing professional education

Field of Study (FOS): Management Services (Advisory Services) - 44

The webcast is eligible for continuing professional education (CPE). KPMG is registered with the National Association of State Boards of Accountancy as a sponsor of continuing education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual course credits. No advance preparation or prerequisite is required for this program. The Final CPE and field of study will be confirmed after delivery of the program.

CPE regulations require you to respond to online questions throughout the webcast to qualify for CPE credit. To do so, you must disable any pop-up-blocking software on your computer and have cookies enabled on your browser.

REGISTER HERE

Live webinar
Thursday, May 13, 2021 (9:00 AM - 2:30 PM) (EDT)
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