Description

Today, technology marketers are investing more in live experiences. Recent research shows that when compared to their competitors, technology growth leaders are investing twice as much money in their own events. These types of events include customer and partner conferences, innovation days, customer briefing centers, VIP experiences, peer-to-peer events, and more.

At this MassTLC meeting for CMOs, VPs, Senior Directors of Marketing and Event Planners, we will explore the trends and best practices that are changing live experiences for technology marketers. Hosted in the studios of Cramer, a premier brand experience agency that partners with global technology brands, this event will start with hands-on activities from their emerging event technology roadshow, dive into case studies from recent events, and showcase the trends that will leave you excited and inspired with ideas for your next events.

Topics that will be discussed include:
- The changing event strategies for technology businesses of all sizes and types
- Trending storytelling and content approaches for face-to-face engagements
- Hands-on with emerging event technologies
- Case studies and best practices from recently completed live experiences

Breakfast will be served. 
Cramer's on-staff executive chef and kitchen team will be preparing breakfast for the event.

Studio tours will be available. 
Beyond the emerging event technology that will be presented during this session, attendees will be invited to explore Cramer's extensive studios and see their latest work with real-time projection mapping, augmented reality, and much more.

Note: This meeting is open for marketing leaders, including CMOs, VPs, Senior Directors of Marketing, and Senior Event Marketers/Planners from technology companies only. Apologies for those that would like to attend but do not meet these qualifications. Contact christine@masstlc.org to learn about other opportunities to engage with MassTLC and the sales and marketing community.

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