Growth Community Meeting: Demand Generation: Get Aligned with ABM Metrics

CIC Boston, 50 Milk Street - Lighthouse Room #20th floor, Boston, MA 02109
Wednesday, February 26, 2020 (8:00 AM - 10:30 AM) (EST)
Event Details

Lost in a sea of meaningless metrics? Come and join the round table to hear about different strategies that will empower you and your team with the best practices, playbooks, and actionable insights. Get better alignment around the ABM metrics that matter.

Come armed with questions and ideas about:

- Easing into your ABM campaigns with confidence

- Leveraging metrics for predictive campaign outcomes

-Building an analytics framework for ABM at scale

- Increasing confidence and organizational alignment around your ABM ROI

Discussion lead by Mimi Rosenheim, Sr. Director, Digital Marketing and Brand, Demandbase

This meeting is free for MassTLC Members. Non-Members can attend with the paid ticket option.

Thank You to Our Community Sponsors

Learn More and Register Here

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