How to Launch Your First OOH Campaign

Thursday, June 30, 2022 (2:00 PM - 3:00 PM) (EDT)

Description

Thinking about running an out of home (OOH) advertising campaign, but don't know where to start? Join our June 30th webinar to learn how OOH campaigns are planned, launched, and measured.

Marketers have focused heavily on digital for the past decade but the pendulum is swinging back. The old has become new again, and OOH is the hot "new" medium. In part thanks to new tech that has improved targeting and measurement. And partly because remote workers are digitally fatigued. Whatever the reason, it's time to launch your first OOH campaign.

In this live webinar hosted by OneScreen.ai's David Kang, he'll explain:

  • How to determine the best location for your OOH ads
  • How to choose between billboards, transit wraps, stencils, murals, and the other thousands of possibilities
  • What makes for great OOH creative
  • How OOH campaigns are measured
  • And much more!

Speaker

DAVID KANG

David Kang is Director, OOH Media Planning and Campaign Strategy for OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising. David builds OOH media strategies at a high volume for various OneScreen.ai clients, contributing to the company's record revenue growth. Previously, he was Strategist, Out of Home for Horizon Media where he managed the execution of OOH media plans for Viacom's Paramount+ and worked collaboratively on the Viacom umbrella at Horizon Media, including CBS, Showtime, BET, Paramount Network, CMT, and TV Land. David has held digital marketing roles in various industries, including public relations and medical equipment manufacturing.

REGISTER HERE


Thursday, June 30, 2022 (2:00 PM - 3:00 PM) (EDT)
11:00 AM PT
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