MassTLC Member-Only CMO Peer Group - Planning the Battle to Win the War: A Micro-team Approach to Marketing
Friday, March 24, 2017 (8:00 AM - 10:00 AM) (EDT)
For some companies success means casting the widest marketing net to win the war. Others take a more targeted approach – tapping into smaller teams tasked with winning individual battles to achieve their goals. This micro-team approach allows organizations to assess and adjust their marketing programs on the fly. It also helps companies quickly scale and grow where they’re most effective. To succeed, the micro-team approach requires high-velocity sales and marketing technology alignment around specific business initiatives.
Join us for an open group discussion on this simple approach to marketing, including organizing teams around marketing battle plans. Bring your ideas on ways your marketing and sales organizations work together to achieve campaign and programs-specific objectives. We welcome you sharing your frameworks for success.
Our Speaker: Bob Canaway, CMO, Black Duck Software