Pega Webinar: Taking a First-Party Approach to CX after Data Deprecation

Tuesday, August 16, 2022 (10:00 AM - 10:50 AM) (EDT)



Digital marketing is being re-shaped by a rapidly changing regulatory environment, growing fears about consumer privacy, the deprecation of tools like cookies and mobile IDs, and the continued domination of the space by a small number of platforms. 

Join Pega’s Tara DeZao and guest speaker, Forrester VP & Principal Analyst, Joanna O’Connell for a can’t-miss webinar session where you’ll learn: 

  • What challenges and opportunities are ahead for marketers and advertisers? 
  • How can organizations lean into their owned channels, proprietary data, and artificial intelligence to bridge the gaps? 
  • How can marketers extend the same experience onto paid channels?

Register now!


Online, United States
Event Contact
Kinjal Vyas
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Tuesday, August 16, 2022 (10:00 AM - 10:50 AM) (EDT)
10:00 – 10:50 AM EDT | 4:00 – 4:50 PM CEST
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