Understanding CAC for SaaS B2B Vendors

Wednesday, May 18, 2022 (12:30 PM - 1:30 PM) (EDT)


For our May SaaS Conversations, I am joined by Ben Murray, Founder of The SaaS CFO, and Eric Stephenson, CFO of Insightly. We will explain how to understand and interpret the CAC metric, as well as understand the nuances of different CAC versions, such as blended CAC, fully loaded CAC, CAC ratio, and Expansion CAC ratio. Learn from experienced operators about how CAC is calculated in different kinds of SaaS companies and used to inform company strategy. Join us for a lively discussion and learn about how to apply this critical SaaS KPI to your own company analysis
Wednesday, May 18, 2022 (12:30 PM - 1:30 PM) (EDT)
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