Understanding CAC for SaaS B2B Vendors - Why it is important, different types of CAC and how to calculate

Wednesday, May 18, 2022 (1:00 PM - 2:00 PM) (EDT)


For our May SaaS Conversations we will explain how to understand and interpret the CAC metric, as well as understand the nuances of different CAC versions, such as blended CAC, fully loaded CAC, CAC ratio, and Expansion CAC ratio.

Learn from experienced operators about how CAC is calculated in different kinds of SaaS companies and used to inform company strategy. Join us for a lively discussion and learn about how to apply this critical SaaS KPI to your own company analysis.


Wednesday, May 18, 2022 (1:00 PM - 2:00 PM) (EDT)
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