Use benchmarks to build a better Go-to-Market (GTM) Playbook

Tuesday, November 1, 2022 (12:00 PM - 1:00 PM) (EDT)


In today's market, what are the most important metrics to use and benchmark? What are investors looking at to value your company? 

Revenue and pipeline don't fully inform whether your GTM strategy and execution are optimized and sustainable. That's where performance benchmarking comes into play, helping you understand if sales and marketing investment is efficiently driving growth. 

In this webinar, we'll cover the most crucial GTM benchmarks, such as Magic Number and Rule of 40, and how they are used by high-performing SaaS and software companies, especially during economic turbulence. In addition, we'll show how investors evaluate SaaS company GTM performance using benchmarks, with experienced pros from the PE Ops world. 

Join Lauren Kelley, CEO, and Founder of OPEXEngine, as guest speakers who bring both an investor and an operator point of view to the discussion

: - Kunal Mehta, Bain Expert Partner, previously at TCV working with their portfolio companies, as well as at Druva, Infoblox, and VMWare in senior Sales and Marketing roles - Susan Scutt, PE Operating Partner, previously at Sun Capital, TCV, and Vista Equity.


Tuesday, November 1, 2022 (12:00 PM - 1:00 PM) (EDT)
Tuesday, November 1st, 12PM EST/9AM PST
Member/Partner Events
Powered By GrowthZone